A recent survey from Advertising.com found that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older.
With regards to online video advertising, 15-second spots are not only preferred by consumers to TV-length ads but also perform better. End-play rates for 15-second spots are 20 percent higher than 30-second spots. Mai mult
Sursa: Advertising.com
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Se afișează postările cu eticheta Online marketing. Afișați toate postările
marți, 20 februarie 2007
duminică, 4 februarie 2007
What works, and what doesn't, in online marketing
In an end-of-the-year survey, ad:tech and MarketingSherpa asked online marketers what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead.
Here is what the online marketers said.
Source: eMarketer
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