Online video ads should be short

A recent survey from Advertising.com found that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older.

With regards to online video advertising, 15-second spots are not only preferred by consumers to TV-length ads but also perform better. End-play rates for 15-second spots are 20 percent higher than 30-second spots. Mai mult

Sursa: Advertising.com

Dell si Yahoo cloneaza Digg!

Relansarea Netscape de anul trecut a fost acompaniata de un val de reactii "contra", generat de asemanarea acestui mare si vechi portal cu Digg.com, un agregator de stiri culese si propuse de editori independenti. Saptamana aceasta Yahoo reuseste sa atraga un val de reactii asemanator, lansand Yahoo Suggestions Board. Marele producator de computere Dell face si el un pas similar cu IdeaStorm, insa nu atrage un feedback "anti" atat de puternic precum Yahoo sau Netscape. Inca.

Cellphone Ads May Take Off Soon

Advertising on your cellphone?

Yes, and soon.

Already, ads are creeping onto cellphones around the globe. At this rate, experts say, it will not be long before the 2.2 billion mobile phone users around the world consider it natural to tune into a 15-second spot before watching a video, sending a message or listening to a downloaded song between phone conversations.

Or so they hope. mai mult

SURSA: The New York Times

The Next Big Ad Medium: Podcasts

Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the multibillion-dollar online advertising pie.

Advertisers will spend more than $400 million on podcasting by 2011, but they're still not sure who will be listening to them. mai mult

SURSA: BusinessWeek

Deloitte media predictions 2007

Deloitte has released their media predictions for 2007. This study examines 10 emerging trends sure to transform the media landscape:

1. Making digital user-generated content useful—opportunistic media companies may reap the benefit from user-generated content.
2. Profiting from participation in television—effective use of participation may have a significant impact on audiences, loyalty and revenues.
3. Cracking China's media sector—media companies with precision, patience and understanding could prosper in China.
4. Paper, pixels and profits—attaining the right balance between releasing content as paper or pixels could lead to a profitable coexistence.
5. The digital tail comes in many shapes and forms—the long tail may get longer but the thick, short start of it may be most productive.
6. Analog apples and digital oranges—balanced and directly comparable statistics of traditional and new media are essential to providing a clear comparison of the strength of each.
7. Media’s never-ending chase for value—media companies need to second guess where the public's readiness to pay for content is going to lie.
8. Fifteen megabytes of fame, one gigabyte of privacy—social network's commercial opportunity may be more around offering paid-for privacy than free fame.
9. Video-on-demand may leave you waiting—video-on-demand may not be ripe for exploitation as typical broadband speeds mean walking to the video store may still be a quicker way of watching a blockbuster.
10. Virtuanomics—the real world value of virtual world transactions will continue to rise but remain relatively minor.

Download the full report here.

What works, and what doesn't, in online marketing

In an end-of-the-year survey, ad:tech and MarketingSherpa asked online marketers what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead.

Here is what the online marketers said.

Source: eMarketer