marți, 20 februarie 2007

Online video ads should be short

A recent survey from found that approximately 66 percent of respondents view streaming video content at least once a week. 44 percent of video viewers are between the ages of 18 and 34, while 56 percent are age 35 and older.

With regards to online video advertising, 15-second spots are not only preferred by consumers to TV-length ads but also perform better. End-play rates for 15-second spots are 20 percent higher than 30-second spots. Mai mult


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